May 11

Group Catalyst Program – 1: Leverage Your Existing Marketing Assets

Have you been floundering with the right way to approach your marketing plan? Not sure how to pinpoint the Who, What, Where, When and Why of your next business marketing campaign? Waste not, want not, I always say. The first step in our powerful 12-part Group Catalyst Program will help you to identify your existing marketing assets, and help you facilitate a plan of action to make use of what you already have in your marketing arsenal.

Customer Relationship Management Database

Do you have a compilation of your existing client and prospects recorded in a CRM database? If you do, you have one of the most powerful tools for your small business marketing plan. With records like names, emails, phone numbers, addresses, buying history and personal notes from your sales team, you already have the answers to the WHO and WHY of your small business marketing plan.

Your Product/Services Line and Current Deals

Your products and services are assets that you market to your clients and prospects with each email, call or proposal. Take a look at your target market segment and follow their buying history to a product line that you can promote with your next marketing push.

It’s all about Timing

Like any marketing plan, the Duct Tape Marketing Catalyst Program will note that timing is as vital as the promotion itself to ensure success. Therefore, you can use your CRM database YET AGAIN to check out any potential trends you may see based on the buying history within your selected target market to install a timetable to your small business marketing plan.

Want to learn more about the Duct Tape Marketing Catalyst Program? Reach out today for the info you need to drive your marketing plan from inconsistency to bankable results!


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