May 5

The Fast Paced World CRM and Mobile Marketing

Is your client base made up of busy executives, small business owners or other on-the-go professionals? Maybe you market to consumers? Both of these groups fall into the realm of mobile marketing, and your CRM system is in place to give you the data you need to start a mobile marketing plan.

Mobile marketing is a powerful tool for any business interested in keeping their contacts “in the know” about upcoming events, on-location deals or time-sensitive promotions, allowing them to reap the most response for each of their marketing efforts. With the wealth of data available to you in your Customer Relationship Management system, compiling the perfect contact database for your mobile marketing plan should be an easy feat.

Step 1

Look at your marketing segments. We have talked before about how CRM can drive your marketing segmentation, and now’s the time to drill down into your chosen list to see which client records include cell phone numbers. Got it? Good, now on to step two.

Step 2

Like most marketing, you’ll be more successful if you get permission before sending it and since you already have your contacts addresses, sending out a postcard to those members of your CRM database cell phone list offering them an incentive to join your other mobile marketing contacts is easy enough to do.

Offer a monthly contest, maybe give them a free content download that will benefit their business when they sign up. No matter your offer, make it about your clients’ needs, not about your need to market to them.

On the postcard marketing piece, state your offer and have them text in a specific code that will allow your mobile marketing plan to include them in your mobile marketing plan. Using services like txtwire or 365interactive can help you set up your mobile marketing plan simply and quickly.

Step 3

Keep your mobile marketing efforts growing by sending out new signup postcards to new contacts you place in your CRM database on a monthly basis so you keep your clients and prospects aware of the benefits of receiving text messages about your latest and greatest deals.


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