May 30

How Marketing Automation Impacts Your Business


Marketing your business is mandatory for success. You may offer the best product or service in the world, but if no one knows about it or buys it, you’re doomed for failure. But how do you and your skeletal marketing team (if you even have one) does all the things necessary to market your business effectively?

One great way to get on top of your marketing efforts is to implement marketing automation into your business. Putting automated tools and processes in place will go a long way in getting your brand name out there and generating leads.

What Is Marketing Automation?

Marketing automation refers to the software and processes that exists to executive marketing activities. For example, posting on social media, email blasts and such can be automated to relieve individuals of manually performing these tasks.

“At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon – that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.” ~ Hubspot

So how would marketing automation benefit your business? There are many, but here are a few of what we consider the key advantages of adopting a marketing automation strategy.

1.     Marketing Automation Saves Time

Don’t you have enough on your to-do list? With marketing automation tools, you can set up email campaigns and schedule social media posts ahead of time. You can create a batch of emails or posts scheduled for particular dates in the future. This will relieve you of the daily task to send emails or post messages.

2.     Improved Customer Experience

Because marketing automation allows you to create more personalized campaigns, your recipients will not feel “spammed” with content that they don’t care about. These campaigns could be focused on specific email content, particular products or services or the like. The automated marketing software tracks customer activity and preferences over the net, so that you know what and where their preferences lie.

3.     Consistency

Your marketing process will be consistent if you use marketing automation tools. The same activities will generate the same results. For example, if a user subscribes to your blog, a process can be created to automatically send a welcome email, add them to your contacts database and provide follow-up offers. So, no matter when a person enters the workflow, they’ll receive the same results.

4.     Coordinated Multi-Channel Campaign Automation

Because consumers will often go from one platform to another, marketing efforts need to target as many of them as possible. Using marketing automation, you can reach across platforms, channels and devices to reach the customers with relevant and conditional content and smart segmentation. This can be accomplished through email, social interactions, SMS messaging, push notifications, targeted ads, and more.

5.     Marketing Strategy Optimization

With marketing automation in place, you’ll be able to discern which strategies are working better than others, and which audience favors what types of platforms and messages. Automation allows you to easily test, change and re-test based on results. You’ll be able to hone in on what works best and optimize for the most effective results.

Depend on e3 Consulting to Automate Your Marketing Efforts

E3 Consulting Solutions provides sales automation and marketing automation tools and techniques to help businesses improve lead generation, prospecting, marketing campaigns, selling and customer service.

Call E3 Consulting at (732) 735-6429 now to find out how our business process management and automation solutions can make your company out-perform itself (and your competitors) through the power of process.


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